In a recent exchange, Bove questioned Pecker about whether McDougal could be classified as a celebrity. Pecker's response indicated that, at the time, she did not meet the criteria to be considered a celebrity.
Further probing by Bove led to a discussion about the perceived value of McDougal's brand. As a former Playboy playmate and the first woman to grace the cover of a men's fitness magazine, the question of whether there was any tangible value to her brand was raised.
