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We Got This Covered
We Got This Covered
Sadik Hossain

McDonald’s uses customer data to predict future visits and spending. One journalist wanted to see what they had on him: ‘Received a 515-page file’

A journalist who asked McDonald’s for a copy of his personal data says he was sent a file that ran 515 pages long. The report, he said, included years of order history, loyalty points, and predictions about how often he would visit and how much he would spend.

Reece Rogers, a reporter at Wired, made the request through McDonald’s Privacy Rights Center. As a California resident, he has a legal right to ask companies what personal data they hold on him, under the California Consumer Privacy Act.

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