McDonald’s has named a new president Skye Anderson to lead its mammoth but sluggish U.S. business after its bet on cheaper items enticed fewer cash-strapped Americans than expected, even as consumers grapple with an affordability crisis.
The company said on Tuesday that sales at established U.S. restaurants only rose 0.8% in the second quarter, the slowest pace since early 2025 and below Wall Street expectations. McDonald’s has trotted out more offerings for its price-sensitive diners, such as a $4 breakfast meal, and more items for under $3 as high gas and grocery prices leave millions of Americans with less discretionary income. Yet its efforts to spotlight its comparatively inexpensive menu items fell short with fewer people visiting McDonald’s U.S. restaurants.
