McDonald’s is planning a major menu overhaul as it spends $8.5 billion over the next decade to modernize its global network of restaurants.
With fast-food customer traffic flat across major markets including the U.S., McDonald’s Chairman and CEO Chris Kempczinski told investors at the company's Chicago headquarters that future growth depends on grabbing market share from competitors and raising store-level productivity. To achieve this, the fast-food giant plans to improve kitchen operations and automate administrative tasks like shift scheduling and inventory management.
