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International Business Times
International Business Times
Bruce Golding

McDonald's Spending $100M To Lure Back Customers Following E. Coli Outbreak

A Quarter Pounder hamburger is seen in a McDonald's restaurant in Brooklyn, N.Y., on Oct. 23, 2024. (Credit: Michael M. Santiago/Getty Images)

McDonald's is spending $100 million to try to recover from the E. coli outbreak that killed one customer and sickened more than 100 others.

A company memo sent to employees said the fast-food giant was investing $65 million in hard-hit franchisees in the states where the food poisonings took place, CNN reported Friday.

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