Perhaps the pinnacle of branding success is when a logo isn't necessary anymore. The latest eyebrow-raising McDonald's advert proves again that the fastfood brand is one of those cases.
The fast-food brand has realised that we all carry the McDonald's logo with us everywhere - on our faces. We already saw it inviting us to 'raise our arches' earlier in the year, and it's taking advantage of its discovery again in a traffic-stopping new spot that's brilliantly contagious (see our pick of the best branding books for more inspiration).
