McDonald's puts up prices as cheeseburger cost rises for first time in 14 years

McDonald’s is increasing the price of a number of items on its menu by 10p to 20p due to rising inflation. Most of the price rises will kick in this summer.

McDonald's only gave one example of the changes - its cheeseburger, which will go up in price from 99p to £1.19. The restaurant has not raised its cheeseburger prices for 14 years, reports The Mirror.

Alistair Macrow, McDonald's UK and Ireland chief executive, said: "We’re living through incredibly challenging times and we’re all seeing the cost of everyday items, such as food and energy, increase in a way many of us have never experienced. Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation."

Read More: McDonald's to stop serving four menu items - but two new burgers will be brought in

Higher food and petrol prices have pushed inflation up to a 40-year high of 9.4% in June, the latest figures show. High inflation affects how much you spend in shops and restaurants - but it also affects businesses' own costs.

Mr Macrow added: "Since we opened in the UK in 1974, we've committed to offering great tasting food at affordable prices, and that commitment will not change. But today's pressures mean, like many, we're having to make some tough choices about our prices."

Earlier this month McDonald's launched its first-ever loyalty card - as did its main rival, Burger King. McDonald’s diners will earn a point for every penny spent. When they hit certain targets, they can trade them in for food or donate them to charity. Burger King customers will get 10 points for every £1 spent. There are 22 different rewards on offer.

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