Prices are set to rise at McDonald's across Nottinghamshire due to soaring inflation. Customers can expect to pay more for the first time since the last price hike in 2008.
Some items will increase by 10p and 20p, which the fast food giant said was "not good news" but added they'd delayed the price for as long as they could. The chain only gave one exact example - the cheeseburger, which will go up in price today from 99p to £1.19.
Each McDonald's branch is free to set its own prices - except on the saver menu, where different franchises tend to charge the same amount. McDonald's can recommend how its franchises set their prices, but can't order them to reported The Mirror. Most of the price rises will kick in this summer.
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The items definitely going up in price are:
- Breakfast meal
- Main meal
- McNugget share box
- McFlurry
- Large coffee
Some McDonald's items won't go up in price at all.
These are:
- Salads
- Wraps
- Mayo chicken burger
McDonald's UK and Ireland chief executive Alistair Macrow said: "We’re living through incredibly challenging times and we’re all seeing the cost of everyday items, such as food and energy, increase in a way many of us have never experienced.
"Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation.
"Providing great value is important. Since we opened in the UK in 1974, we’ve committed to offering great tasting food at affordable prices, and that commitment will not change. But, today’s pressures mean, like many, we’re having to make some tough choices about our prices.
"Some prices remain unaffected, and some will continue to vary across our restaurants. We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could. We will continue to listen to what you want from us and work tirelessly to find solutions to today’s cost challenges affecting our business."
Higher food and petrol prices have pushed inflation up to a 40-year high of 9.4% in June, the latest figures show. High inflation affects how much you spend in shops and restaurants - but it also affects businesses' own costs.
Earlier this month McDonald's launched its first-ever loyalty card - as did its main rival, Burger King. Fast food giants McDonald’s and Burger King are offering points for patties with their first ever loyalty cards. McDonald’s diners will earn a point for every penny spent. When they hit certain targets, they can trade them in for food or donate them to charity.
Burger King customers will get 10 points for every £1 spent. There are 22 different rewards on offer. McDonald’s has also warned how some items might be temporarily off the menu due to supply chain issues. Other dishes might have certain ingredients missing, the fast food chain explained. Maccies has put up posters in some of its restaurants as a precaution to warn customers.
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