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Chicago Sun-Times

National

David Roeder

McDonald’s plans to launch a new restaurant based off an ‘80s character

Ronald McDonald Chris Kempczinski CosMc Grimace Ian Borden TikTok

A McDonald’s restaurant sign is shown in Pittsburgh on Saturday, April 23, 2022. (Gene J. Puskar/AP)

After McDonald’s saw a strong second quarter with help from Grimace, a purple mascot, the company is delving deeper into its stable of commercialized characters.

The fast-food giant, known for Ronald McDonald and the Hamburglar, has found another McDonaldland figure inspiration for a new store format called CosMc’s.

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