McDonald’s is launching its first ever rewards scheme, giving customers the chance to collect points for free menu items, or donate them to charities including Children in Need, FareShare and Ronald McDonald House Charities. After a successful pilot launch in the North West of England earlier this year, MyMcDonald’s Rewards will be available for customers to sign up to from July 20 via the McDonald’s App, where they will earn 100 points for every £1 they spend.
Every penny spent equates to 1 point and there are rewards available for customers to treat themselves to. Customers will be able to start earning and redeeming their points from July 20.
Collecting 1,500 points will allow customers to choose between menu items including small Fries, Hash Browns or a Side Salad. With 2,500 points, a Double Cheeseburger or Vegetable Deluxe is on the cards. Finally, with 4,000 points, choose between menu favourites like 6 Chicken McNuggets or a Big Mac.
