We've seen plenty of elaborate marketing campaigns from McDonald's over the years, but its latest looks set to be the most epic yet. Covering over 100 markets, McDonald's 'As Featured in' campaign celebrates the brand's cameo appearances in a wide range of iconic films, series and songs.
With the idea that "everyone has a McDonald's order, even in the fictional world," the fast-food brand is launching a series of 'trailers' and teasers ahead of the release of a 'movie' and limited-time 'As featured meal' on 14 August (see our pick of the best print adverts for more inspiration).
