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Neil Shaw

McDonald's has orchestra record new jingle as it launches coronation competition

McDonald the Royal Philharmonic Orchestra

To mark the Coronation of King Charles III, McDonald’s has commissioned a new, extended jingle. McDonald’s has enlisted the services of the Royal Philharmonic Orchestra to record the new version.

The twenty-second jingle features an array of brass instruments including trumpets and tubas and will be unveiled at a live performance by the Royal Philharmonic Orchestra in a secret McDonald’s location with ‘regal ties’ ahead of the Bank Holiday weekend.

The update to the McDonald’s ‘Five Note Sting’, the jingle played at the end of its advertising and familiar to millions simply as “ba da ba ba ba”, follows on from the jingle created ahead of Her Majesty the Queen’s Platinum Jubilee in 2022. The 2023 version will also be running on TV and radio ads over the holiday weekend.

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