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Fortune

Paige Hagy

McDonald's Grimace mascot helped boost sales over 11%—and the company has TikTokers faking their brutal deaths to thank

Grimace Ronald McDonald TikTok TikTokers TikToker Duolingo United States

Grimace wearing sunglasses standing beside his car with a Grimace shake in hand. (Credit: McDonald's)

“Happy birthday, Grimace” are the last words TikTokers utter before taking a sip of the McDonald’s Grimace dessert shake and suffering the consequences.

In horror movie fashion, they pretend in their video clips to writhe in agony in a purple puddle and suffer gruesome fake deaths. The Grimace shake has “claimed the lives” of internet celebrities like Zach King and Brent Rivera as well as Lily, the dog of actress Courteney Cox.

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