During the Easter holidays, McDonald’s hosted a series of Fun Football and Happy Readers events across the UK, hosted by footballing heroes including Liverpool centre-back, Virgil van Dijk and Aston Villa’s leading goal scorer of the season, Ollie Watkins. Each event saw local children jump into special Fun Football coaching sessions, before settling down to a read-along of a Little People BIG DREAMS book in the Happy Readers library.
The football legends helped give away thousands of books and footballs in each location to visiting families throughout the day, as well as donating a further 5,000 books to their chosen local charity, including Skylarks in Birmingham, Displaced People in Action in Cardiff and Alder Hey Children's Hospital in Liverpool.
The exclusive events took place to spotlight the importance of both reading and sport for kids development and McDonald’s ongoing commitment to supporting communities and families across UK & Ireland, with the distribution of over 10m books through the Happy Readers programme and the provision of over 2m hours of free Fun Football sessions a year.
