McDonald’s is to fund the redistribution of more one million meals to people across the country in collaboration with FareShare – the UK’s biggest charity fighting hunger and food waste. McDonald’s is also donating 100 Reward Points for every order made via the McDonald’s app on Wales and England football match days between November 19 and December 19, 2022.
This equates to the redistribution of two meals for every five orders made through the app.
The funding will help FareShare to get surplus food from across the food industry, to nearly 9,500 frontline charities and community groups. To raise awareness of this partnership, McDonald’s is working with some of the biggest names in sport and entertainment to create limited-edition McDelivery bags.
The likes of footballing superstars Phil Foden and Emmanuel Petit, sports presenter Laura Woods, and social media star Bash the Entertainer have already contributed to the campaign, with more big names to follow. Customers can get their hands on a limited-edition bag by ordering via the McDonald’s app.
Phil Foden, said: “McDonald’s and FareShare are making sure more than one million meals get to people across the country who need them most. I’ve got some great memories of watching football as a kid, surrounded by family and friends. I really hope that this partnership means more families can enjoy a good meal this winter and create some amazing memories of their own. It’s such an important issue and I was happy to help out.”
Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful for the invaluable support from McDonald’s over the last two years, and we wouldn’t be able to reach as many people without their help. Getting food around the country and into people’s hands is one of the biggest challenges we face. As demand for our food has skyrocketed, funding the redistribution of over one million meals this winter will make a huge difference. We’re thrilled to have this support from McDonald’s in getting food that may otherwise go to waste to people in need.”
Alistair Macrow, Chief Executive Officer for McDonald's UK & Ireland, said: “Supporting the communities we serve is a top priority for our business. Together with our franchisees, we’ve already been able to fund the redistribution of 11 million meals to families in the greatest need through our partnership with FareShare. Never has this support been needed more.
“The latest phase of the partnership means we can continue to help those who need it most this winter and ensure more families can enjoy a meal and the match together.”
McDonald’s has been a partner of FareShare since 2020, helping them with their mission to redistribute surplus food to charities and community groups in areas that are in most need of support. Since 2020 McDonald’s UK has funded the redistribution of the equivalent of over 11 million meals through charitable donations.
Sports presenter, Laura Woods, commented: “Sport has an amazing way of transporting us back to specific moments from our past. Not just the action on the pitch, but where we were watching and who we shared that moment with. It’s surreal that one of the moments that inspired me to pursue a career in sport will be on a McDelivery bag! I hope it helps to raise funds for such a great cause.”
