We're all familiar with our favourite chocolate bars, crisps and household necessities falling victim to 'shrinkflation'. A sneaky process in which brands quietly push through price hikes by reducing the size of their packaging, therefore giving shoppers less bang for our buck.
During a cost of living crisis, food prices are at the forefront of many people's minds. McDonald's, renowned for its cheap and easy fast food, recently came under fire for announcing price rises on a range of items, including the saver menu cheeseburger which rose in price for the first time in 14 years, from £99p to £1.19.
Amid these price changes, hungry customers are now questioning whether the food chain has shrunk its burgers too. Speculation has been swirling as to whether much-loved items on the menu are smaller than they used to be, so much so that McDonald's have been forced to deny the claims.