McDonald's drive-thru customers could have their car registrations printed on food packaging in a plan to deter littering.
The Welsh government said it had 'explored' the option with the fast-food company after an increase in litter following the first coronavirus lockdown. Swansea Council’s head of waste, parks and cleansing, Chris Howell said the idea was "good" in theory but has drawbacks.
According to WalesOnline, Mr Howell told a climate change corporate delivery committee meeting: "The Welsh Government has explored with McDonald's, or their franchises, whether or not they could print number plates of cars collecting takeaways from their drive throughs with a view that that would discourage people from discarding their materials (litter)."