McDonald’s has announced a trio of celebrations ahead of the long-awaited weekend of festivities. To kick-start celebrations, McDonald’s has teamed up with the Royal Philharmonic Orchestra to re-create its iconic jingle and make it fit for a queen.
The McDonald’s ‘Five Note Sting’, the jingle played at the end of its advertising and familiar to millions simply as “ba da ba ba ba”, was re-recorded by the Royal Philharmonic Orchestra. A 35-strong ensemble featuring brass, strings, percussion, and woodwind recorded a regal version of the brand’s iconic sound, sure to gain a royal seal of approval.
The new jingle will replace the original in the brand’s TV and radio ads over the course of the Jubilee weekend, along with the “one’s lovin’ it” tagline.
