McDonald’s has announced a trio of celebrations ahead of the long-awaited weekend of festivities. To kick-start celebrations, McDonald’s has teamed up with the Royal Philharmonic Orchestra to re-create its iconic jingle and make it fit for a queen.
The McDonald’s ‘Five Note Sting’, the jingle played at the end of its advertising and familiar to millions simply as “ba da ba ba ba”, was re-recorded by the Royal Philharmonic Orchestra. A 35-strong ensemble featuring brass, strings, percussion, and woodwind recorded a regal version of the brand’s iconic sound, sure to gain a royal seal of approval.
The new jingle will replace the original in the brand’s TV and radio ads over the course of the Jubilee weekend, along with the “one’s lovin’ it” tagline.
McDonald’s is also giving customers the chance to dine like a royal over the Queen’s Platinum Jubilee weekend. The brand has reimagined the Big Mac, Fries and Milkshake packaging that customers know and love as an elegant china set, adding Platinum Jubilee Pageant detailing to mark the occasion.
There are 70 of the limited-edition sets up for grabs. All McDonald’s fans have to do to be in with a chance of winning is to enter the competition via the McDonald’s App between May 31 and June 6, with the lucky winners being crowned on June 8.
The final part of the Jubilee celebrations will see McDonald’s change the name of an iconic burger for the duration of the weekend. On Thursday and Friday June, the Quarter Pounder with Cheese will become the ‘Royale with Cheese’, paying homage to the infamous scene from Pulp Fiction (“they got the metric system there”) and giving the burger a royal makeover.
The ‘Royale with Cheese’ will be available for just 99p on the McDonald’s App, giving customers a £2.60 saving to kick off a weekend of celebrations. For the remainder of the bank holiday weekend McDonald’s will be offering Spend £15 Save £5 on all McDonald’s orders via the McDonald's App.
The McDonald’s App can be downloaded here: https://smart.link/8bt68frqond4s
