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Fortune

Business

Rachel Ventresca

McDonald’s CEO’s viral burger taste test has a silver lining

Chris Kempczinski McDonald Fortune LinkedIn Brian Niccol Damola Adamolekun Instagram Tom Curtis Burger King SEC

(Credit: Chris Kempczinski, Burger King)

It was supposed to be a victory lap for McDonald’s.

But one small, hesitant bite was all it took to turn the launch into a viral punch line, and hand archrival Burger King the chance to do its own spoof at the CEO’s expense.

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