What happens when a multi-millionaire CEO tries to act like a commoner? It doesn’t end well. That, at least, appears to be the emphatic answer after the CEO of McDonald’s, Chris Kempczinski, filmed himself eating the chain’s new Big Arch burger, and became the internet’s new entrée in the process.
In an Instagram video shared last month, which went viral over the weekend, Kempczinski told viewers how “unique” the burger was. He described how the sesame and poppy seed bun was packed with two quarter-pound beef patties, crispy onions, three slices of cheese, onions, pickles, lettuce and a tangy sauce.
