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Liverpool Echo
Liverpool Echo
Business
Kate Lally

McDonald's 99p cheeseburger is dead

McDonald's fans have been warned prices of many menu items will jump up this summer as the cost of living crisis continues to bite.

McDonald's UK CEO Alistair Macrow said the price hikes are due to "incredibly challenging times ", and said its company, franchisees and suppliers are all "feeling the impact of rising inflation."

Restaurants across the UK will add between 10p and 20p to a number of menu items. From today (Wednesday), the cost of a cheeseburger will rise from 99p to £1.19.

READ MORE: McDonald's drive thru warning as customers could get £200 fines

Some prices remain unaffected, while some will continue to vary across different restaurants, Mr Macrow said. He added: "We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could.

"We will continue to listen to what you want from us and work tirelessly to find solutions to today’s cost challenges affecting our business. At times like this, we know that providing great value is important.

"Since we opened in the UK in 1974, we’ve committed to offering great tasting food at affordable prices, and that commitment will not change. But, today’s pressures mean, like many, we’re having to make some tough choices about our prices."

Mc Macrow also said the fast food chain's Monopoly promotion will return later in the summer with an "even bigger prize pool and increased chances of winning".

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