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Fortune
Fortune
Prarthana Prakash

Mayor of Athens says tourism in Greece isn't ‘viable’ anymore as each visitor only adds €0.40 to the economy

crowds of people standing near the Parthenon (Credit: Beata Zawrzel—NurPhoto/Getty Images)

Summers in Athens are about historical sights like the Parthenon, colorful markets and plates of souvlakis. But lately, it’s gotten hard to cope with the number of people chasing those exact things. 

Authorities in the Greek capital of Athens have lamented the city's tipping into overtourism territory, making crowds unmanageable. To control that, the city capped the number of tourists who could visit the Acropolis to 20,000 last year, as tourists flocked to Greece beyond just the summertime. 

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