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Birmingham Post
Birmingham Post
Business
Coreena Ford

Max Purpose Psychology aims for growth through £4m Digital Drive

A County Durham coaching business has received a slice of a £4m digital fund aimed at helping fledgling firms to flourish.

Business Durham’s Digital Drive County Durham, a £4m programme funded by the European Regional Development Fund (ERDF), has supported Max Purpose Psychology to buy new technology and develop new digital skills. The business was launched by Maxine Caine to support education leaders, psychologists and small business owners through one-to-one and group supervision and coaching. Ms Caine approached Digital Drive looking for funding support to buy the tech equipment she needed to run her firm.

The new kit allows her to conduct online group supervision sessions with clients from around the world, as well as create videos to feature on her website and in online modules, to support face-to-face training in schools. She praised digital adviser James Miller and the Digital Drive programme for their support.

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