Packing for a press trip with Max Mara comes with its own set of challenges. The fashion house has a very distinct aura, one in which effortless and polished must exist side by side. So, naturally, I spent hours packing and unpacking my suitcase, cycling through monochrome suiting and searching for precisely the right shade of camel before jetting off to Rome, the home base for Max Mara, in late April.
The reason for the trip—which I’ve had to keep hush-hush until today—was the unveiling of Max Mara Le Parfum Eau de Parfum, a scent that translates the brand’s signature second-skin sophistication into fragrance. It’s warm and woody with a floral twist courtesy of a tuberose note that smells lighter and more airy han its heady, intense stereotype. “My intention was to create a perfume for women. Just like the iconic Max Mara coat, we started with something masculine and turned it into something gorgeous and feminine,” says perfumer Fabrice Pellegrin.
