Max George "refused a £160,000 deal to appear on Celebs Go Dating" - all while he grows closer to EastEnders star Masie Smith.
The Wanted star is reportedly trying to maintain a low profile following his recent split from Stacey Giggs and new rumoured love life.
E4 producers allegedly tried to snap up the 33-year-old singer after the collapse of his relationship, but he was seemingly not interested.