In a notable example of how streaming is transforming the way major sporting events are viewed, Warner Bros. Discovery is reporting that the total unique streaming viewers for Paris 2024 on Warner Bros. Discovery’s streaming platforms in Europe have already exceeded those from the entire last summer Olympic Games after only day two in Paris. The opening weekend also saw Warner Bros. Discovery set a new record for retail gross subscriber acquisitions in a single day across Europe - well ahead of expectations.
Across both Max and discovery+, Paris 2024 has driven almost one billion streaming minutes, more than seven times higher than at the same point of Tokyo 2020 and already representing 75% of the total minutes from those Games. The time people are spending on Max and discovery+ is also significantly increased with average minutes consumed per viewer up 63% compared to Tokyo 2020 so far, the company reported.
