Maurten is an endurance nutrition brand created in 2015 and has since made a name for itself by sponsoring athletes such as Ironman World Champion Gustav Iden, marathon world record holder Eliud Kipchoge, and professional cycling team Novo Nordisk.
Maurten products (gels, solid bars, and drink mixes) are known for their minimalist packaging and minimalist features - simple textures, no added colorings, and only one flavor option to choose from - no flavor at all.
