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Mattel was supposed to have a hit with its 'Wicked' dolls ahead of the movie premiere. But it backfired

Mattel Ariana Grande Cynthia Erivo Elphaba Fortune Glinda Target

Ariana Grande and Cynthia Erivo holding hands (Credit: Getty Images—Valerie Macon)

Mattel made a mistake that hasn’t been so popular. This weekend, social media users shared images of Wicked dolls they bought to celebrate the premiere of the Broadway-musical-turned-movie that showed a website listed on the box directed to an adult entertainment site for users over the age of 18.

The official Mattel Wicked dolls link to a porn site on the box 😭😭 pic.twitter.com/iW4mNVAlPE
— just2good (Sarah Genao) (@just2goodYT) November 9, 2024

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