Mattel is celebrating International Women's Day on March 8 by honoring eight women role models from around the world with unique Barbie dolls. This tribute coincides with Barbie's 65th birthday on March 9, making it a special week to recognize and empower women.
The dolls, created exclusively for the role models, will not be available for sale but are gifted to each woman as a token of appreciation for their remarkable achievements. The initiative aims to showcase real women breaking barriers and inspiring young girls to dream big.
Kim Culmone, Mattel's senior vice president and head of design for dolls, emphasized the importance of girls seeing women sharing their stories and pursuing their dreams. The company's commitment to portraying diverse role models aligns with their vision of empowering girls through representation.
Lisa McKnight, Mattel's executive vice president and chief brand officer, highlighted the significance of storytelling in inspiring and connecting people. By honoring women known for their storytelling, songwriting, and acting, Mattel aims to celebrate the journeys and accomplishments of these exceptional individuals.
The meticulous process of creating each doll involves months of collaboration between the design team and the role models themselves. Every detail, from hair strands to outfit choices, is carefully considered to capture the essence of each woman.
The global launch of these special dolls is part of Mattel's extensive campaign for Barbie's 65th anniversary. In addition to the role model dolls, a limited edition Barbie inspired by the original 1959 design will be released. The company's dedication to inspiring girls and women to believe in their potential remains at the core of their mission.
Through these unique Barbie dolls, Mattel continues to champion diversity, empowerment, and the limitless possibilities available to girls and women worldwide.
