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The Guardian - UK
The Guardian - UK
Entertainment
Stuart Heritage

Matt Hancock was meant to fail on I’m a Celebrity. Here’s what went so horribly wrong

'His people will hail third place as a wild victory’ … Matt Hancock in Flood Your Face during the I’m a Celebrity final.
'His people will hail third place as a wild victory’ … Matt Hancock in Flood Your Face during the I’m a Celebrity final. Photograph: ITV/REX/Shutterstock

Perhaps the memo didn’t get through. Matt Hancock was hired to appear on I’m a Celebrity … Get Me Out of Here! for one specific reason. He was going to turn up, get bullied by his incandescent campmates then be forced into endless consecutive Bushtucker Trials until his will was broken, at which point the British public would gang up and send him packing.

Clearly, something went wrong. Because last night Hancock came third on I’m a Celebrity. He made the final. And I think I know why. We forgot to account for the fact that Hancock might actually be a really good reality television contestant.

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