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Mike Lee, Associate Professor of Marketing, University of Auckland

Matariki falls during a quiet retail season – but businesses should be wary of cashing in

Matariki New Zealand Aotearoa
GettyImages

Aotearoa New Zealand will enjoy a new official public holiday on June 24, with the country marking Matariki – the start of the Māori New Year. But with it comes the temptation for businesses to use the day to drive sales.

Some Māori have already expressed concern that businesses were positioning themselves to market Matariki as a shopping event.

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