Matalan shoppers were besotted with a "lush" cream sweatshirt after spotting it online.
The popular high street store boasts a loyal fan base on social media, keen to keep up with its extensive array of on-trend clothing, accessories, homeware and more.
Like many retailers, Matalan utilises its Instagram page to ensure shoppers are updated on all its newest stock and product launches, with a recent post causing a stir online.
