When Simone Collins, a Republican running for a seat in Pennsylvania’s state legislature, and her husband, Malcolm, were privately asked last year about their ideas for the model “pronatalist” city-state, they sensed an opportunity.
With their own YouTube channel, online education platform and foundation, the couple are among the most high-profile and outspoken proponents of the pronatalist cause, which is centered on the belief that the developed world is facing a demographic collapse and that birthrates must rise to stave off disaster.
The couple, who have four children, were approached last year by an individual posing as a wealthy donor willing to finance their work. In response to his request, they created a 15-page slide deck entitled The Next Empire: Leveraging a Changing World to Save Civilization. It contained ideas that seem plucked out of a dystopian science fiction movie. According to their presentation, the city-state they envisaged would become a magnet for “no-holds-barred” medical research, which in turn would open the door to the “mass production of genetically selected humans”.
The voting rights of citizens of the city-state would be linked to their value to society, according to the Collinses’ presentation. The proposed city-state government would have “incentive systems that grant more voting power to creators of economically productive agents” and would be run by a single “executor” – which the proposal also called a “dictator” – with full control of the government’s laws and operational structure. The executor would be replaced every four years by three “wards”, according to the slide deck. Wards would be elected by previous executors.
It may appear that the Collinses’ views are so far outside the mainstream that one could shrug off pronouncements as eccentric and alarmist. But the Collinses are part of a movement they call the “new right”, which rejects some aspects of traditional conservatism and bills itself as pragmatic, family-oriented and anti-bureaucratic. They staunchly support the Republican ticket, Donald Trump and JD Vance, and billionaire Elon Musk.
Last year, Malcolm Collins said he thought the Isle of Man would be the best place to begin.
“I actually think that’s the most viable place to do it. You’re near the center of Europe, you’re in a rapidly depopulating area, you can tell them look, this will obviously bring a lot of technology and investment to your country. But the great thing about a proposal like this is even if they turn it down, you can take it to other countries,” Malcolm told the man purporting to be an investor at the time.
The funding never materialized and the proposal was never pitched to the Isle of Man, a British crown dependency located in the Irish Sea, because the man who claimed to be a wealthy investor was actually an undercover researcher with Hope Not Hate, a UK-based anti-racism group. It shared video recordings of the encounters with the Collinses – and a copy of their presentation – with the Guardian.
Asked about the slide deck in an interview with the Guardian last week in their home in Audubon, Pennsylvania, Simone and Malcolm, who work together and appear rarely to be apart, acknowledged that their proposal “wasn’t supposed to be public”. But Simone Collins nevertheless said she stood by its core tenets “100%”, including the idea of mass-producing embryos, and of giving people who they deem to be less productive members of society less voting power.
“If you are draining resources, you should have less influence,” she said.
Asked about how it felt to be the subject of undercover research, Malcolm Collins said: “The experience was quite validating for both us and our movement.” He added: “Now I think it is pretty clear that despite us not socially isolating people with toxic views, the worst views we actually have are being slightly elitist and weird eccentrics (which isn’t exactly surprising to anyone).”
The couple say their ideas were meant to be experimental and fit for a city-state, not a democracy such as the US. But the views are not dissimilar to ones expressed by one of Simone and Malcolm’s political heroes, the Republican vice-presidential nominee, JD Vance. In a July 2021 speech, Vance said parents should be given “an advantage” and “more power” in the voting process than those who don’t have children.
Simone Collins previously worked as managing director of Dialog, which she describes as an exclusive secret society, co-founded by Peter Thiel. Thiel, the PayPal founder, helped launch and fund Vance’s political career, and has supported the rightwing blogger Curtis Yarvin, who in 2012 said he believed the US should install a monarchy and “get over their dictator phobia”.
‘We do target the elites’
The Collinses often describe their pronatalist agenda in humanitarian terms – part of a wider bid to save the developed world from impending social and economic catastrophe. Their website outlines their desire to work with “any person or organization that shares our goal to preserve as much of civilization and as many cultures as possible”.
But in the recordings made by Hope Not Hate, Malcolm describes their pronatalist agenda as being principally designed to transform the current socioeconomic elite into a future biological elite.
“It’s easy to forget how small the population of people in the world who actually impacts anything or matters is,” he said. “When we do our campaigns we work really aggressively on how do we spread ideas within that narrow network, because also they are the people we want having kids and we want in the future.”
“When we talk to reporters we’re very ‘Oh, this isn’t just for the elites’, but, in truth, we do target the elites – ha ha – unfortunately.”
Malcolm said he and his wife are working to create a network of other pronatalist families, with whom their children can go to summer camp, grow up alongside “knowing this isn’t weird, what we’re doing” and, ultimately, marry. But this goes beyond the average desire to find family friends with shared values and be part of a community. “What I’m really trying to do is ensure that my kids have an isolated and differential breeding network,” he said.
The so-called “elites” appear to be a central preoccupation for the Collinses and it is a theme they return to repeatedly and unprompted. “The very few families – and I think we might be talking about a hundred, 500 families in the world today – who are high fertility and really technologically engaged and economically engaged … own the future of our species,” Malcolm said.
When the Guardian asked the Collinses about the remarks, Malcolm said they were “not incongruent with our other messaging”, and that they were better off “convincing Taylor Swift to have kids than John Doe on the street if we want to create ripple effects society-wide leading to more kids”.
Race for the statehouse
Simone Collins’s run to represent Pennsylvania’s 150th district in the state’s house of representatives was born, she said, out of frustration with traditional political campaigns. She acknowledges that her odds of success are low and that she has eschewed traditional local campaign tactics, like investing in ads or mailers.
But she is a big supporter of Donald Trump’s run for the presidency and has sought through her own candidacy, which has mostly been self-funded by what she calls the family’s “what the hell” savings account, to encourage so-called low propensity voters in her Pennsylvania district to boost the former president’s chances.
“We are very interested in tipping the election [in Trump’s favor] and one of the most meaningful ways I can do so is as a Republican candidate running in a key, key swing spot,” she said. The Collinses have done this, she said, by printing out “hundreds and hundreds” of mail-in ballot applications, filling them out, and sending them to potential Republican voters to sign and send back so that they can be sent mail-in ballots. She said it is part of an effort to examine whether there are “low-cost and highly effective ways” to sway election results, even in Democratic-leaning districts like hers, where incumbent Democrat Joe Webster was first elected in 2018. Records show Webster has spent about $80,000 on his campaign, while Collins has spent just under $5,000.
“I didn’t have enough money to send mail-in ballot applications to every low-propensity voter, but we’ll look after the election of what percent of those people voted,” she said.
Asked whether there are aspects of Trump’s candidacy that trouble her – from his criminal convictions to being found liable for sexual assault – Collins said she is no more troubled by the Republican nominee’s record than that of Kamala Harris, the vice-president and Democratic nominee.
“Nobody elects a president. You elect a team,” she said. “So many smart people I know are tapped into who his team is going to be.”
She is most excited about billionaire Elon Musk’s high-profile involvement in the Trump campaign, and the Republican nominee’s promise that Musk would lead a cost cutting and “efficiency” drive in government spending. Musk has admitted it would lead to “temporary hardship” for Americans.
Musk is reportedly a father of “at least” 11 children, according to a recent New York Times report that detailed the Tesla co-founder’s effort to fill a compound full of his own children and their mothers. Although he has been open about his pronatalist views, the New York Times reported that Musk likes to keep details about his own growing family a secret.
It is the emergence of Silicon Valley as key partners in “the new right” that has the couple most excited about Republicans today. The Skype co-founder and Estonian billionaire Jaan Tallinn (a father of five) donated just under half a million dollars to the Collinses’ pronatalist foundation in 2022.
The issues
“I’m very pro-gun. If you walk around this house you’ll find guns all over the place,” Simone Collins said, pointing to an old musket that is mounted on the wall. She said the guns are locked up and not loaded, and that ammunition is kept in proximity. While others might not like the constant sound of gunfire from a nearby gun club and shooting range, Collins said she loved the sound.
Child protective services (CPS), the state agency people can call if they fear a child is being abused or neglected, has visited the Collinses at home on two occasions. Asked what prompted the first visit, Malcolm told the Guardian in a written statement that it “was supposedly because our kids were wearing used clothing, played outside in our fenced-in yard (with us watching from inside), and got sick frequently (this was before we took them out of preschool and during a time when sickness in preschools post-pandemic was brutal as kids returned from isolation)”.
The second visit by CPS, Simone Collins said, followed the publication of the last Guardian article about the couple, published in May, which included a description of how Malcolm had slapped their then two-year-old on the face for nearly knocking over a table in a restaurant. Slapping a child is legal in Pennsylvania if it doesn’t cause serious pain or injury.
“After the Guardian piece came out, CPS was here again. They walked through every room of this house because the internet decided that we were abusive, terrible people. They came again. I feel bad wasting their time. They’re like, ‘Please don’t beat your infants, or whatever. But no, you’re obviously fine,’” she said.
Some voters in her district have called her directly to ask about her stance on issues, including abortion. Abortion is legal in Pennsylvania up until 24 weeks, though there are some restrictions in place. Simone Collins said she would support what in effect would amount to an abortion ban in the state after 12 to 15 weeks, with exceptions if a woman’s life was in danger or the fetus had an anomaly. Any abortion performed after 15 weeks, she said, would have to include giving the fetus pain medication.
Collins is, however, an unabashed advocate for IVF, which is opposed by many conservative and anti-abortion Republicans. Simone and Malcolm have used IVF themselves and plan to continue having more children. They also are “huge early supporters” of embryo selection based on a “polygenic score” related to intelligence. In other words, selecting embryos based on IQ.
Collins is planning for her next embryo transfer in January.
