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Science
Casey Fiesler, Associate Professor of Information Science, University of Colorado Boulder

Mass migration from Twitter is likely to be an uphill battle – just ask ex-Tumblr users

Twitter Inc. Tumblr Elon Musk Mastodon Usenet
The turmoil inside Twitter headquarters is sparking discussion of a mass exodus of users. What will happen if there is a rush to the exits? AP Photo/Jeff Chiu

Elon Musk announced that “the bird is freed” when his US$44 billion acquisition of Twitter officially closed on Oct. 27, 2022. Some users on the microblogging platform saw this as a reason to fly away.

Over the course of the next 48 hours, I saw countless announcements on my Twitter feed from people either leaving the platform or making preparations to leave. The hashtags #GoodbyeTwitter, #TwitterMigration and #Mastodon were trending. The decentralized, open source social network Mastodon gained over 100,000 users in just a few days, according to a user counting bot.

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