Dancing On Ice viewers were left surprised by an unexpected cameo on the ITV show on Sunday night.
Doughnuts from fellow ITV series The Masked Singer UK strolled onto the ice, obviously still hiding his true identity.
Hosts Phillip Schofield and Holly Willoughby joked about the moment, as she claimed she'd believed he was under the mask until that moment.
Doughnuts didn't say a word the whole five minutes he was on the show, with no clues dropped about who he was.
But viewers were convinced his appearance on the show was a clue in itself, and could hint at a former or current Dancing On Ice contestant being the mystery star.
One viewer commented: "I’m sorry what is happening? Is this a clue to who doughnuts is?"
A second viewer said: "Here was me expecting Joel Dommet to be the guest , Why is Doughnuts here ? This has to be a clue surely."
Another fan joked: "Has bez done a quick costume change as i was convinced he was doughnuts."
Doughnuts has had fans divided for weeks, over the true identity of the celebrity under the mask on the ITV series.
From football favourites to other stars, viewers have been trying to figure out who it is.
But on Saturday night, many fans were convinced they had cracked the case for once and for all, and that they now knew who was under the mask.
The clues included the famed football anthem 'Sweet Caroline', which Doughnuts belted from the stage, as well as having greeted "princes and dignitaries".
Doughnuts said: "My career has seen my reach some dizzying heights. You're not going to believe some of the opportunities I've had."
Viewers took to Twitter to share their thoughts on who could be under the mask - and everyone was guessing former footballer Michael Owen.
Taking to Twitter, one fan commented: "Doughnuts is without a doubt Michael Owen."
Another said: "Doughnut is @themichaelowen and it's so painfully obvious."
A third chimed in to write: "Doughnuts has to be Michael Owen."
Several viewers said the voice of Doughnuts was even similar, writing: "Doughnuts voice isn't much different - Michael Owen!!"
The Masked Singer returns next Saturday at 7pm on ITV.