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The Economic Times
The Economic Times

Maruti Suzuki's no-frills cars once ruled India. Then buyers demanded frills as market share drops to near all-time low

Maruti Osamu Suzuki Toshihiro Suzuki Maruti Suzuki India Rahul Bharti Mahindra Jato Dynamics Toyota SUV

NEW DELHI: For some 40 years, Suzuki cars dominated India's roads.

The Japanese company's relentless focus on keeping prices and running costs low put millions of people behind the wheel. Hatchbacks made by its Indian arm Maruti Suzuki commanded between half and four-fifths of the country's new car sales in recent decades.

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