Martin Lewis has issued an urgent warning to fans after he became the latest target of a 'deepfake' video.
A chilling new clip appears to show the Money Saving Expert promoting an investment app on breakfast TV - but it is in fact the result of a clever AI scam, which is using the latest technology to mimic his face and voice.
Anyone who falls for the fabricated video can expect to be among the three million Brits per year who lose their hard-earned money to fraud.