A Tesco shopper claims she has managed to reduce her weekly food shop by £13 after taking on Martin Lewis' Downshift Challenge. The financial expert recently encouraged shoppers to try the challenge which has only one caveats: buy basic or own-brand products only.
Now for fussy eaters this sounds like a step too far but according to MyLondon reporter Alexandra Bullard it really could be worth it. Alexandra herself admits to being a lover of Heinz and Kellogg's but was determined to dispel claims that paying more for branded goods meant better quality in taste.
For her experiment she headed to Tesco which separates its products into different categories, such as Tesco's Finest. They also boast own brands such as Hearty Food Co. and The Grower's Harvest which are presented in a similar way to manufacturers' brands.
