Consumer champion Martin Lewis sighed and put his head in his hands as he issued a warning over rising rents on Good Morning Britain.
The Money Saving Expert fielded questions from people worried about their mortgages going up as well as tenants who were becoming increasingly concerned about their rent costs. Good Morning Britain viewer Sean sent a question in for Martin which was read out by Susanna Reid.
It said: "If mortgages are going up, what does that mean for people who pay for their properties? Are rents going to go up too?" As soon as Susanna said the word 'rent', the finance guru sighed and put his head in his hands.