Martin Lewis ’ MoneySavingExpert website has explained how you can cut down the price of your supermarket shop - just by looking down a different aisle.
The MSE team explained how you can often find cheaper versions of the same products in the world foods and baby aisles.
For example, the website claims cotton buds can be 27% cheaper in the baby aisle, while spices are up to 70% cheaper per gram in world foods.
Sometimes the difference in prices can be just metres apart - so it pays to look around.
"Find the food aisles where supermarkets hide top bargains," the MSE team wrote in their latest newsletter.
"We've uncovered where to find the best price."
How are you saving money in the supermarkets? Let us know: mirror.money.saving@mirror.co.uk
Other tricks shared in the latest MSE email include making the most of discounts and coupons.
You can search for offers online, or free supermarket magazines are often packed with coupon codes.
MSE also recommended playing “online grocery run-around” by taking advantage of first-time shopper online discount codes - and claims you can get up to £80 off.
For example, first-time online shoppers can get £15 off Sainsbury's or £5 off Iceland.
“The best supermarket discount codes come for first-time online orders, and it pays to use 'em all,” said MSE.
“Simply shop at all the places you've not used before as a one-off to save.”
You could also try “downshifting” your supermarket shop. This is where you swap branded goods for supermarket own labels - and it could save you 30%.
So if you spend £100 each week on food, that'll be a saving of £30 - over four weeks, this goes up to £120.
If you like the swapped out food, and stick to the cheaper brands, your total savings over a year could amount to over £1,500.
Supermarket shoppers are being hit by soaring inflation - meaning it has never been more important to save cash where you can.
Inflation hit a new 40-year high of 10.1% in the 12 months to July - with the Bank of England warning that it could hit 13% by October.
The biggest contributor of rising inflation in July was food, according to the Office for National Statistics - with grocery inflation at 12.6%.
Bread and cereals increased in price the most, followed by milk, cheese and eggs.
Vegetables, meat, sugar, jam, honey, syrup, chocolate and confectionery all rose in price as well.
How are you saving money in the supermarkets? Let us know: mirror.money.saving@mirror.co.uk
