Martin Lewis has shared an urgent warning with consumers after an "absolutely terrifying" scam surfaced online. The scam, known as a deepfake, apparently shows Martin Lewis endorsing an investment scheme from Elon Musk.
But the video in question is fake and uses artificial intelligence technology which can take a video of a person and alter it so that they appear to be someone else. The video is currently circling on social media.
Now, Martin has taken to social media, as well as news outlets, to share his concerns. In a tweet, he said: "WARNING. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY. PLS SHARE.