Money Saving Expert Martin Lewis has issued some vital advice to shoppers ahead of the Black Friday sales.
The financial guru, who will host a Black Friday special on The Martin Lewis Money Show Live on Tuesday night, wants consumers to be aware that not all deals are "deals". Black Friday, which will take place on November 25, is one of the biggest shopping events of the year.
Some firms have already started promoting their Black Friday deals but Martin Lewis has a word of warning for shoppers. Writing on Twitter, he said: "My Black Friday shopping memo...If you were going to buy it anyway and it's half price, you've saved 50%. If you weren't going to buy it, but do because it's half price you've wasted 100%."
