Martin Lewis placed his head in his hands over energy crisis comments while guest hosting Good Morning Britain earlier today.
The money-saving journalist was reacting to comments made by former MP Edwina Currie during a discussion on the cost of living and rising energy bills.
Edwina advised people "not to get emotional" about the crisis - before telling host Martin his choice of words to describe the crisis were "not helpful", reports the Mirror.
Edwina was on live on the morning show and urged viewers to place foil foam material behind radiators and move sofas in a bid to save money. However, Martin reminded her just how much bills had risen and the likely impact that this would have on families.
Martin's response sparked a flood of comments on Twitter, as he was backed by viewers - while Edwina was called out.
Edwina had said: "What we have to do is not get emotional about it to the exclusion of using common sense, to try and sit down to try and think about what we can all do, whether it is in businesses or in homes.
"Not everyone can I accept that, but many of us can do something. We have to be cool and calm. Panic and emotion, it drains the energy when what we need to do is conserve the energy and use it well."
Edwina then proceeded to offer tips including moving sofas away from radiators, and putting foil like material behind radiators to spread warmth.
Edwina added: "If none of us do anything else and expect everything to continue... we are not helping ourselves and part of all of this is actually helping ourselves, as well as expecting the government and the local authorities [to help]."
She then spoke of Germany handling their own rise in bills by turning off street lamps and shops being asked to reduce lighting.
While backing that her advice included great tips, Martin placed his head in his hands as he urged the former political to understand that the tips alone would not work to bring bills down.
This led to the pair clashing, as Edwina continued to suggest his choice of words were not helpful for people and their mental health.
Martin asked: "Edwina, isn't that a catastrophe? Isn't that a catastrophe? Let's be honest."
She barked back: "It doesn't help using words like that Martin," to which he replied: "But it is a catastrophe, you may not like the language."
