Martin Lewis has shared important advice to shoppers who are thinking of taking part in this year's Black Friday sales. The Money Saving Expert is warning consumers to avoid doing this one thing before most of the deals kick in this month.
His advice comes ahead of The Martin Lewis Money Show Live which is a Black Friday special airing tonight on ITV at 8pm. The finance journalist wants consumers to be aware that not all Black Friday deals are 'deals.'
Black Friday itself takes place on November 25 this year and marks one of the biggest shopping events in the calendar of 2022. Despite the day being known for offering consumers huge discounts on items online and in stores to kick off the festive shopping season, deals are now coming earlier in the month as retailers compete with one another.
