Martin Lewis has been the name on everyone's lips this week.
The MoneySavingExpert founder has become one of the most trusted sources of advice for the UK public as the country faces one of its toughest financial periods in years amid the cost of living crisis.
Ahead of the Ofgem price cap rises which kicked in today, March 31 was being dubbed 'Meter Reading Day' up and down the country as householders dashed to make a note of their consumption.