Martin Lewis has urged the government to scrap plans for a £200 energy rebate.
Chancellor Rishi Sunak announced the support scheme to ease the financial burden on millions of energy customers as energy bill prices are set to sky-rocket by 54% in April..
Households in England, Scotland and Wales will get a £200 up-front discount on their energy bills in October, but this will need to be paid back at a rate of £40 per year over five years from 2023.
READ MORE: Good Morning Britain's Kate Garraway hits back at co-host's 'battenberg' dress jibe
The Money Saving Expert was appearing on today's edition of Good Morning Britain - and called on the government to rethink its plans after research showed 57% of bill payers would opt out of this if they could.
He said: "This is a scheme where the Chancellor is taking a gamble. He is taking a gamble that next April energy bills will drop.
"We know that this April they're going up 54%, it is likely in October they will rise by another 20%. The hope is, and the market predictions, which is what the Chancellor has based his predictions on is that they will start to drop next April."
However, the finance guru said this is "very far from certain", especially if the situation in Russia and Ukraine continues to escalate.
The survey conducted by the Money Saving Expert team found only 26% of people would opt in to the levy and he said the government must introduce an "opt in clause".
However, Martin claims this "is a much bigger piece of admin" than what the government had planned for and urged the Chancellor to listen to the public and scrap the proposals.
He added: "People don't want this. They don't want you to take a gamble so they have it cheaper now, but risk paying more when bills could still be higher later."
Kate Garraway was anchoring Friday's edition of the ITV news programme - and interjected during the plea to ask Martin what he felt the government should do instead.
The finance guru explained: "The most obvious thing to do would be to take the £200 and pay it out of general taxation."
Good Morning Britain airs weekdays from 6am on ITV and the ITV Hub.
Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here