Martin Lewis has labelled a Cabinet minister's suggestion for consumers to swap value brands as the cost-of-living crisis continues as 'bulls***' and 'patronising'.
Environment Secretary Mr Eustice has faced criticism after saying shoppers could "contain and manage their household budget" by changing the brands they buy in supermarkets and elsewhere. MoneySavingExpert founder Martin Lewis said that while there was nothing wrong with the advice, it is "bulls*** to suggest people on the lowest incomes do not already know and do that.
Speaking to LBC's Tonight With Andrew Marr and asked about Mr Eustice's remarks, Mr Lewis said: "There is nothing wrong with the advice but what is wrong is the concept that the people who are on the lowest incomes, who are choosing between whether they freeze or starve, don't know that and don't do that. That's the bulls***.
