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Insider UK
Insider UK
Business
John Glover

Martin Gilbert backs Edinburgh start-up aiming to game-ify sustainable travel

A Scottish start-up backed by Martin Gilbert has raised £750,000 to help create the app that pays people to play games while travelling on public transport.

Skedadle plans to change the way people in Edinburgh spend their time travelling. Whether a passenger on a bus, train, tram, taxi, or in a lift-share car, the company pays travellers for every 15 minutes they spend playing games on the app.

The company has also secured advertising and special offers from established capital companies such as restaurant group Six by Nico.

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