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Fortune
Fortune
Chloe Berger

Martha Stewart, the original influencer, says she hates the 'trad wife' trend that’s pervaded social media

(Credit: Dominik Bindl / Stringer—Getty Images)

Trad wives are all over the internet. Turn to Instagram Reels and you’ll find one dressing a salad, flip to TikTok and you’ll see another making SpaghettiOs from scratch. 

Often characterized by vacant eyes, a pleasant smile, and a very tidy kitchen, much has been made of these creators. Are they in danger, or are they fully in charge of their own empire? Do they pose a threat to feminism, or is their ascent simply due to their frothy frosting topped aesthetic of playing house? Trad wives’ true rise and eventual impact still remains up in the air, but one thing is clear: The original influencer finds them grating.

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