Every time I test a bit of Marshall kit, whether it's a new speaker or some headphones, I tend to say a similar thing at the start of my review – that few audio brands have anything like the defined visual identity of its lineup. That cursive Marshall logo, generally in brass or white, atop either a grille or some leatherette, makes for a genuinely iconic look.
It's one that's seen the brand carve out an impressive niche for itself among those who want punchy audio and a more old-school aesthetic, and that's getting a further twist with the release of three new parts of its ongoing tribute to Jimi Hendrix.
It's apparently 60 years this year since Hendrix used a Marshall amplifier to level up the sheer noise of his sound, and Marshall's already released a couple of tributes, but the newest ones include probably the most approachable and attractive designs yet.
They include new versions of the very solid Emberton III Bluetooth speaker, along with the ever-popular Major V headphones. In both cases, purple is the name of the game.
They've both been given new colours; in the case of the Emberton III, it's a more all-over job, with a new purple-hazed colour that Marshall calls "psychedelic graphics", along with a Hendrix-themed version of the brass control knob on top of the speaker. Even the status lights have been turned purple instead of red.
The Major V has the same purple accents, but it's a little more subtle, since it's only on the ear cushions of the headphones, rather than the outside. This might make it the most sleek of the lineup, since it's different but doesn't shout about it.
There's a third part of the tribute, but it'll ship in far smaller quantities – a hand-assembled JMH Studio amp, with that gorgeous purple design all over it. It's genuinely staggeringly cool to look at, but obviously will be a far more niche prospect aimed at real musicians.
To that end, the Emberton III and Major V versions can be ordered from Marshall today for £129.99 and £149.99 respectively, while the JMH Studio amp comes in at a cool £1749.99 and will be available from 9 September.